The site gathers profile information through entertaining and insightful quizzes and social networking activities, such as instant messaging, blogs, public forums and email.
All this is then incorporated into the matching-up process.
The site is free to use, though a paid version may improve one’s chance at a love connection.
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It also offers a high level of search customization; the Mutual Match function, for example, allows you to find people who are looking for someone like you.