In July last year, clips showing Peppa Pig characters with knives and guns appeared on the You Tube Kids app.
In one, a cig-smoking, knife-toting 'gangster' pig threatens the fairy princess from kids’ favourite Ben and Holly’s Little Kingdom (pictured)'Peppa does a lot of screaming and crying and the dentist is just a bit sadistic and it's just way, way off what a three-year-old should watch,' she said.'But the animation is close enough to looking like Peppa - it's crude but it's close enough that my daughter was like 'This is Peppa Pig.''Another video depicted Peppa Pig and a friend deliberately burning down a house with someone in it.
A girl visiting a Kentucky zoo shared an adorable moment with a captivated gorilla by showing him videos of baby gorilla's on You Tube.'For example, advergames are video games created by a company with the intention of promoting the company itself or its products.'These games are often distributed freely on the site as a marketing tool.Although You Tube Kids has strict rules on blocking inappropriate content it cannot block adverts that are hidden as entertainment.'They use popular Youtubers to pitch products and brands as non-commercial content in videos that are viewed worldwide.The NSPCC offers online safety advice for parents with young children.'Characterizing and understanding these strategies and their effectiveness is a key task for making the internet and the web a better place for children', researchers said.